Asset description

Reykjavik Excursions is the leading tour operator in Iceland

The company offers a wide range of tours and services such as Day tours, Flybus and Blue Lagoon transportation and carries over one million passengers each year

Operates a car rental company under the Enterprise franchise, the largest car rental company in the world

Turnover of ISK 5bn (2014) and is growing fast in line with the rapid growth in tourism

Icora's role

Icora advised the seller on its disposal of 35% stake in the company and refinancing

Carried out a detailed valuation of the business and its potential to underpin the valuation discussions with the buyer

Worked with management to put together a comprehensive company and market profile to support the sale

Advised on the company ́s capital structure and assisted in securing favorable deal financing from banks

Advised and participated in the negotiations on deal terms

Provided commercial input in drafting of all deal documents


Prior projects under the name Icora Partners from 2010 to 2017