Asset description

Hotel operator, operating seven 2-4 star hotels in Reykjavik, Akureyri and Lake Myvatn in Iceland

Has achieved continuous history of profitability since being founded in year 2000

Currently one of top three hotel operators in Iceland in terms of market share

The company is well positioned to selectively enhance its footprint in the fast growing tourist market in Iceland

Icora's role

Carried out a detailed valuation of the business and investment case to underpin the investment proposal and pricing

Assembled list of potential investors

Drafted a comprehensive investment presentation and teaser document

Participated in investor meetings and subsequent negotiations

Provided commercial input in drafting of deal documents

Project managed the sales process from start-to-finish in good co-operation with management and shareholders


Prior projects under the name Icora Partners from 2010 to 2017